She runs your Google, Meta, and Nextdoor ads. She writes your SEO blog posts and keeps your website fast and fresh. She manages your Google Business Profile, replies to every review, and finds your best customer's neighbors. Every Monday she tells you which campaigns booked jobs and which to kill.
Lives inside your marketing stack
Jobber
ServiceTitan
Housecall Pro
Workiz
Route4Me
Samsara
QuickBooks
Xero
FreshBooks
Stripe
Square
Google Ads
Meta Ads
Nextdoor Ads
Google Business Profile
Lob
Mailchimp
Klaviyo
Constant Contact
HubSpot
Salesforce
Gmail
Slack
Twilio
CallRail
RingCentral
Telegram
WhatsApp Business
DocuSign
Notion
Yelp
WordPress
Webflow
GitHub
Google Search ConsoleJobberServiceTitanHousecall ProWorkizRoute4MeSamsaraQuickBooksXeroFreshBooksStripeSquareGoogle AdsMeta AdsNextdoor AdsGoogle Business ProfileLobMailchimpKlaviyoConstant ContactHubSpotSalesforceGmailSlackTwilioCallRailRingCentralTelegramWhatsApp BusinessDocuSignNotionYelpWordPressWebflowGitHubGoogle Search ConsoleJobberServiceTitanHousecall ProWorkizRoute4MeSamsaraQuickBooksXeroFreshBooksStripeSquareGoogle AdsMeta AdsNextdoor AdsGoogle Business ProfileLobMailchimpKlaviyoConstant ContactHubSpotSalesforceGmailSlackTwilioCallRailRingCentralTelegramWhatsApp BusinessDocuSignNotionYelpWordPressWebflowGitHubGoogle Search ConsoleWhat she does
Four jobs your agency charges separately for. One Susan who does them all.
I run your paid ads on Google, Meta, and Nextdoor. I write the copy, brief the creative, manage budgets, and kill the campaigns that don't produce jobs. I keep your Google Business Profile fresh, respond to every review the day it lands, and route every call to the right number. I watch your ad spend like it's my own money — because if it's wasted, you fire me.
Works with
Google AdsMeta AdsNextdoor AdsGoogle Business ProfileYelpCallRail+ equivalentsI write SEO blog posts on your service areas and keep your site running. I publish each post, ping Google and Bing so they get indexed fast, and link them internally so the crawlers find them. I keep your site fast, fix broken links, update wrong phone numbers, and ship new service-area pages when you expand. For a full redesign, I brief a human designer — I know my limits.
Works with
WordPressWebflowGoogle Search ConsoleGitHub+ equivalentsI find your best customers and hunt their clones across town. I study the houses they live in — year built, square footage, roof type, property value. I find the lookalikes in every zip code you serve. Then I run postcards, SMS, email, and follow-up calls against that list until they book. The neighbor of your last roof job? She's getting a postcard tomorrow.
Works with
LobTwilioKlaviyoJobberServiceTitanGmail+ equivalentsEvery Monday I send you one plan and one report. I turn your quotes, jobs, invoices, and ad spend into one decision-grade summary. Which service lines make money, which techs close the most, which zip codes are growing, what next month's revenue looks like based on what's already in your pipeline. I flag what's breaking before you notice — a slipping close rate, a Google review that needs a real response, an ad set eating budget without producing calls.
Works with
JobberServiceTitanQuickBooksStripeGoogle Ads+ equivalentsAll four roles. One Susan. 24/7. No sick days. No benefits. No turnover.
Book a 30-minute callFirst Month On The Job
I take your CRM, ad accounts, Google Business Profile, website CMS, and Search Console. I read your last 90 days of jobs and 90 days of reviews. I tell you what I see.
I ship my first SEO blog post on your highest-volume service in your top zip code. I clean up your GBP photos and reply to your last 30 reviews.
I push your first ad rewrite live. I build the lookalike list for your top three zip codes and queue the first postcard run.
First weekly report lands in your inbox: jobs booked, cost per booked job, what's working, what I killed.
Second cycle begins. You see the trend, not just the snapshot. You decide if Susan stays.
Free Playbook
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Questions
You see everything before it ships paid spend or live publishing. If she's not pulling her weight, you tell her — she rewrites. Or you cancel. No contract, no commitment.
You do. Susan recommends a spend per channel each week based on what's converting. You approve. The ad spend is your money on your card with the ad networks — Susan never touches it.
On day one she reads your last 90 days of customer interactions, your existing website copy, your last 30 reviews and how you replied to them, and your last 90 days of social posts. She drafts in your voice from week one. You correct, she learns, every week she's closer.
She replaces the four things most agencies do for home services: ads, SEO + website, neighborhood targeting, and weekly reporting. She doesn't replace photoshoots, video production, brand-identity work, or trade-show booth design. If those matter to you, you'll still need humans for them.
You own everything. Your CRM, ad accounts, Google Business Profile, and website stay yours — Susan just has access while you're a customer. The day you cancel, access gets revoked and your data stays where it always was.
No contract. Month-to-month. Cancel by the end of any month and it stops at the end of the billing period.
Book a 30-minute call. We'll talk through your current setup, where the gaps are, and what Susan could do for your business.